I’ve admired them since the early days, but until relatively recently never owned any of their products. A bit too expensive and not mainstream enough to be in use where I worked.
That all changed with the iPod. Still expensive but luckily I received one as a gift. I liked the simplicity; the controls, the minimalism. Then, more recently and long overdue, I got myself an iPhone; even better. Finally I took the big step and plunged into OSX and a MacBook; rock ‘n roll!
It’s all about the little design things for me. The way it looks, feels. The buttons are just right, the precision machining (the sim drawer on the iPhone for example), nothing is superfluous; all form, fit and function.
You’ll be hard-pushed to persuade me against any of the Apple products I own, other than with newer, better versions of them.
And therein lies my gripe about Apple…